Frequent question: What is the customer profile of a Nascar fan?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What is the customer profile of Nascar’s target market?

Marketers Shouldn’t Overlook NASCAR Consumers

The NASCAR fan base makes up a diverse audience: 63% of the audience are male. 20% are minorities. 47% are between the ages of 18 and 44.

What are the psychographics of a Nascar fan?

Four demographic variables (education, age, gender and internet use) and two psychographic variables (attitude towards NASCAR sponsors and NASCAR involvement) were investigated for impact on NASCAR fan ability to recall sponsor brands.

What is the average age of a Nascar fan?

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

Is Nascar bigger than Formula 1?

NASCAR involves over 330 laps around their track, while Formula 1 is typically only about 185 miles. In time, that means NASCAR can run about four hours, and Formula 1 lasts one and a half to two.

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How much do Nascar drivers make?

A developmental NASCAR driver makes between $100,000 and $300,000 in base salary and around another $200,000 in prize money. Less taxes and about $25k for disability insurance and you’re looking at around $200,000 total. A Spring Cup driver can make over 20 million a year. Dale Earnhardt Jr.

What are the strengths of Nascar?

  • One of the highest TV ratings amongst all professional sport franchises in the USA.
  • Revenue is high because their merchandising does very well.
  • They have the top sponsors.
  • Global giants are expected to participate in the future.
  • Appearance of F1 stars in NASCAR increases popularity.

What type of people are Nascar fans?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

What does psychographic mean?

Psychographics is the study of consumers based on their activities, interests, and opinions (AIOs). It goes beyond classifying people based on general demographic data, such as age, gender, or race. Psychographics seeks to understand the cognitive factors that drive consumer behaviors.

Are there many black Nascar fans?

According to NASCAR, the latest demographics show an overwhelmingly white fan base — 75% — but the multicultural slice of 25% has climbed from 20% in 2011. Black fans make up 9% of the total.

Is Nascar losing its fan base?

Since its peak in 2005, NASCAR has seen a gradual decline, with its TV viewership reaching record lows in 2018 and race day attendance suffering to record lows as well.

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What percentage of Nascar fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

Would an F1 car beat a Nascar?

F1 cars would beat a NASCAR around a superspeedway oval track. The open-wheel, high downforce design of the F1 car would allow it to maintain a fairly constant speed around the oval, while stock cars lose speed on the banks, leading to a faster lap time.

Are Formula 1 drivers better than Nascar?

In theory, the F1 driver should do better in NASCAR, but in reality neither driver would fare well in the other series, at least in the short term. F1 drivers are highly skilled at braking & cornering, while NASCAR is closer to racing downhill with no brakes than anything F1 drivers are likely accustomed to.

Whats faster Nascar or F1?

In terms of outright speed, Formula 1 race are faster than NASCARs. Formula 1 cars achieve a 235 mph top speed and sprint from 0 to 62 mph in 2.5 seconds whereas a NASCAR’s top speed has been recorded at 212 mph and accelerate from 0 to 62 mph in 3.5 seconds.

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